ITALIST

As Head of Design, I oversaw every aspect of Italist’s product experience—from brand campaigns and visual communication to the conception and launch of the native app—creating a unified, high-impact experience across all touchpoints.

italist “Champagne” Design System

I designed and governed the Italist design system from zero to production maturity, establishing foundations, components, patterns, and governance that scaled across product teams. the system aligned design and engineering, reduced inconsistency, and enabled faster, more predictable product delivery while maintaining a high bar for visual quality and UX coherence.

italist iOS & Android App

Downloads: 95K

MAU: 42K

Session: 3m42s avg

Spring Summer 2024 Campaign

Open rate: 42%

Conversion rate: 3.1%

Revenue attribution: +18%

Spring Summer 2024 IG Story

Reach: 120K

Impressions: 180K

Story completion rate: 68%