ITALIST
As Head of Design, I oversaw every aspect of Italist’s product experience—from brand campaigns and visual communication to the conception and launch of the native app—creating a unified, high-impact experience across all touchpoints.
Spring Summer 2024 Campaign
Open rate: 42%
Conversion rate: 3.1%
Revenue attribution: +18%
Spring Summer 2024 IG Story
Reach: 120K
Impressions: 180K
Story completion rate: 68%
italist iOS & Android App
Downloads: 95K
MAU: 42K
Session: 3m42s avg