ITALIST

As Head of Design, I oversaw every aspect of Italist’s product experience—from brand campaigns and visual communication to the conception and launch of the native app—creating a unified, high-impact experience across all touchpoints.

Spring Summer 2024 Campaign

Open rate: 42%

Conversion rate: 3.1%

Revenue attribution: +18%

Spring Summer 2024 IG Story

Reach: 120K

Impressions: 180K

Story completion rate: 68%

italist iOS & Android App

Downloads: 95K

MAU: 42K

Session: 3m42s avg