ITALIST
As Head of Design, I oversaw every aspect of Italist’s product experience—from brand campaigns and visual communication to the conception and launch of the native app—creating a unified, high-impact experience across all touchpoints.
italist “Champagne” Design System
I designed and governed the Italist design system from zero to production maturity, establishing foundations, components, patterns, and governance that scaled across product teams. the system aligned design and engineering, reduced inconsistency, and enabled faster, more predictable product delivery while maintaining a high bar for visual quality and UX coherence.
italist iOS & Android App
Downloads: 95K
MAU: 42K
Session: 3m42s avg
Spring Summer 2024 Campaign
Open rate: 42%
Conversion rate: 3.1%
Revenue attribution: +18%
Spring Summer 2024 IG Story
Reach: 120K
Impressions: 180K
Story completion rate: 68%